ONLINE COMMERCIAL
WE ARE ROTAX
Karting is often described as the purest form of motorsports. You’re just milimeters above the talmac. Trying to hit every apex perfectly. Feeling the grip of the tyres. And fighting head to head with other drivers.
Our goal was to capture all those emotions and to create a piece which would show the sport of karting in a new and exciting way. We wanted to visualize the speed the drivers are feeling. Show the forces which are working on the kart, the tyres and the driver and also the diversity of a sport with a huge fanbase around the world.
Long-time kart-engine manufacturer BRP-Rotax was looking to sharpen their image at the end of 2017. Therefore we created a whole video-campaign starting of with this online commercial. The campaign continued with multiple short-clips and social media assets which where released during 2018 and 2019.
Our Role
Directed, filmed and edited by
Additional Production Credits
Original score, sound design & mastering by Fabian Luttenberger Words by Henry Beaudette
Original score, sound design & mastering by Fabian Luttenberger Words by Henry Beaudette
dasblau is not a company - it's a collective of freelance filmmakers.
It was founded in 2018. We work all around Europe and abroad.
dasblau is a collective...
and was founded in 2018. We work all around europe and abroad with fixed work places in Graz, Salzburg & Bremen.
dasblau is not a company - it's a collective of freelance filmmakers.
It was founded in 2018. We work all around Europe and abroad.
